Переведите, пожалуйста(без переводчика) There are many printed editions and some faithfully replicated digital version
which is open to you, and it is then up to you to select the most preferred method. If you don’t have any online edition of your newspaper yet, then it is possible that there are more chances of losing customers who are beneficial to you in many ways. So, it is appropriate to settle down to the online newspaper. You can hence make a better use of this type of platform if you have a creative mind. To promote your daily newspaper, you have to go digital and have to create it. People are going mobile these days. They prefer reading everything on their favourite mobile devices. This is the primary reason of creating online news websites. Moreover, it is very difficult to find newspapers that are in your native language in other countries. When such a situation arises, the online newspaper is the option by which you can find all the updated and latest news across the globe. There is one more benefit; it is very convenient to check out online newspapers rather than going to store and buy from there as the chances are very few of its availability. Hence, you need to make the most of this, as you have to take the possession of your online daily newspaper. Moreover, you would get the latest news, all just within a click. With the help of online news websites, online magazines, e-books, events and calendars, you can advertise your brand very easily and promote it widely in the most economical way. Online newspapers take very less time to reach to the audience on a domestic and international level. ARTICLEBASE HOW DO ADVERTISERS GET YOU TO REMEMBER ADS? William R. Klemm Ph.D. Marketing research has established that most consumer decisions are memory based. You buy something because you remember a persuasive ad for it. Thus, advertisers seek to find ways to get consumers to remember their products and services. One obvious way is to repeat the ad over and over. But that costs a lot of money. One advertising strategy is to target consumers with promotions that capitalize on social identity. The idea is that you will prefer a product that is pitched to your identity. Social identity can be threatened when the ad presents events, information in a negative way. Advertisers certainly don’t want to create identity-threat ads because consumers will be automatically motivated to forget the ads. It’s a defense mechanism. That’s why advertisers have to be really careful in ads that involve such emotionally charges matters as gender, race, religion, or political belief. In one experiment in Hong Kong University it was found that identity strength enhanced memory for identity-linked promotions if the identity had been primed. When the primed identity was threatened, ad memory was impaired, reflecting the motivated forgetting effect. A related experiment tested the role of the news source for neutral and negative-identity conditions. Identity strength increased the resistance to read news from a source that presented an identity threat but not in control conditions. This may explain why some people steadfastly get their news from a single distinct identity source. Such loyalties minimize identity threat and make the news better remembered. The consumer identity research is in the early stages. There will be more such research, as advertisers have their own motivations: spend less money through fewer ads, make their ads more memorable, and get you to spend more money.